Communication, Education and Engagement
The public is best served when connections between research outcomes and the things people care about (e.g., clean drinking water or shifts in their community’s coastline) are clear and shown explicitly. USGCRP focuses not only on fostering greater public understanding of the science through the dissemination of relevant, timely, and credible global change information, but also on gaining greater understanding of the public’s science and information needs through engagement and dialogue.
The goal of USGCRP's communication and education strategy is: To advance communications and education to broaden public understanding of global change and develop the scientific workforce of the future.
Four objectives guide the Program's communication and education strategy:
- Strengthen Communication and Education Research:
Strengthen the effectiveness of global change communication and education research to enhance practices
- Reach Diverse Audiences:
Enhance existing and employ emerging tools and resources to inform and educate effectively, providing for information flow in multiple directions
- Increase Engagement:
Establish effective and sustained engagement to enable a responsive and wholly integrated Program
- Cultivate Scientific Workforce:
Cultivate a capable, diverse scientific workforce that is knowledgeable about global change
One of the greatest strengths of USGCRP is its ability to develop synergies across Federal agencies in coordinating efforts in communication and education. The Program coordinates the development of multi-agency products and programs, grows and expands the reach of information beyond single agencies, and ensures that feedback and input from public engagement is shared broadly within the Federal global change science community.
Establishing a global change information system, assisting agency communications efforts using a variety of social media tools, and effectively coordinating national education programs are just a few areas where USGCRP research and coordinated communications activities can help the public understand options for shaping future directions. Developing global change science communicators and science storytellers, and creating a strategy for how best to communicate using new tools, are additional areas that research can strengthen.
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